Thursday, November 26, 2009

GEORGE S. K. TY: BANKER, BUILDER, GOOD CITIZEN

Source: http://www.newsflash.org

MANILA
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FEBRUARY 8, 2007 (STARweek) By Doreen G. Yu - When George S.K. (for Siao Kian; the first character of his Chinese name means youth, the second strength or persistence) Ty founded the Metropolitan Bank & Trust Co. in 1962, part of his business vision was that in 15 years he would set up a foundation as the means by which he could give back and serve the community. That was one of the few targets he didn’t meet, for it was only in January 1979–or 16 years later–that the Metrobank Foundation was established, acquiring controlling interest in the Manila Doctors Hospital.

Almost three decades later, the foundation has significant projects in health care, education, the military and police, the arts, architecture and design with an operations budget of well over P100 million. Among its projects are awards for outstanding teachers, policemen and soldiers, as well as a national painting competition and another for design. These projects have since become benchmarks in corporate social responsibility and philanthropy.

The foundation’s endowment got a major boost in 1993 when, on the occasion of his son’s wedding, Ty announced a donation of one million of his personal shares in Metrobank–at the time worth about P600 million–to the foundation. With increased resources, the foundation expanded its activities, especially in education.

I am probably one of the most misunderstood men around," he tells us in a rare but extremely candid interview over breakfast (his is a sparse serving of fruit and tea, while the rest of us get a multi-course spread) at the penthouse of the Metrobank Plaza in Makati. "Being the majority shareholder of the biggest bank, people misunderstand that it’s all my money."

That, he warns, is a pitfall facing bankers: "After a while, some of them forget that it’s not their money, and it’s not up to them to invest in whatever they like."

"As a banker," he continues, "I always remember that I’m holding public funds...that I am trusted by the public, and it is my job to protect the depositors."

"Trust" and "protect" are two key words that come up often when Ty talks about the banking business. This, he explains, underlies the conservative conduct of business that is the foundation of the strength of Metrobank. He says he realized "how powerful a bank is" when the family-owned Wellington Flour Mills ran into financial difficulties back in the 1950s. "Then I decided I want to be a banker," he smiles.

In 1962, at the age of 29, Ty founded Metropolitan Bank & Trust Company, together with Don Emilio Abello, Don Pio Pedrosa and Placido Mapa Sr., with a branch in Binondo. Four years later, a provincial branch was set up in Davao; by the 1970s the bank went international, opening in Taipei. "In Taiwan, people forgot the name Metrobank; they called it the Filipino bank," he says proudly.

He speaks of "having, somewhere in your heart, love–for the business, for the people. That’s very important." A surprising statement perhaps, coming from a successful hard-nosed banker, but not much more surprising than when he reveals that, threatened with the prospect of a hostile take-over sometime ago, he gathered the bank’s senior officers and told them that if the take-over became inevitable, he would give up all his shares in order to save the bank, perhaps even agree to help run it under the new owners. "At least I save the bank," he reasons, "rather than lose both (my shares and the bank)."

Fortunately, circumstances intervened and the threat never materialized, and Metrobank, majority family-owned but "not run like a family business," today has assets nearing P600 billion and a loan portfolio of almost P350 billion, the country’s biggest bank (until perhaps the merger of Equitable-PCI and Banco de Oro) with a network of 557 domestic branches and 32 overseas offices. It is the only Philippine bank allowed to open a branch in China, in the booming metropolis of Shanghai.

Last year, Ty turned over the presidency of Metrobank to his eldest son Arthur, who at only 40 years is the youngest bank president around. But the elder Ty is quick to dispel any notions that this is simply a case of natural succession, that Arthur got the position only by virtue of being the SOB–son of the boss.

"After observing him for many years, I told Arthur that even if you are not my son, I would still make you president," he says, offering what must be the best endorsement a son can get. "That should give him a lot of motivation," Ty adds with a mischievous laugh.

He also insists that he is "not a very hard-working man, compared to others. I have many hobbies," he says, including swimming which partly accounts for his good health and sprightly gait.

Another hobby–if it can be called a hobby– is his art collection, particularly of traditional Chinese paintings, which is reputed to be the largest private collection in the world outside of China. Some of the paintings in his collection are scheduled to be exhibited in the Shanghai Museum.

When asked about plans for a museum here to house this and other art collections owned by the bank and the foundation, he says, "I’ve thought about it, but I don’t know how much the public here will appreciate Chinese paintings. Some friends abroad put up museums for their collections, but after a while, nobody comes anymore. You cannot expect people to come back and see the same paintings over and over. Opening a museum is not an easy thing."

Another jewel in the crown is Toyota Motor Philippines, the only locally-controlled (51 percent) Toyota subsidiary in the world (all others are majority owned by Toyota Japan), consistently number one in automotive sales in the country.

When asked why and how he ventured into what even he admits is unknown business territory, Ty answers with a laugh, "I asked the same question! They found me... Toyota insisted that it had to be Metrobank. I do not know anything about car manufacturing, but they brought us to Toyota City (in Aichi, Japan), showed us their facilities and assured us that they would support us.

"When I asked Dr. (Shoichiro) Toyoda (at that time president, now honorary chairman, of Toyota) why, all he answered was that ‘when Toyota is looking for a partner...if we find the right partner, then we’re already 50 percent successful.’ We’ve been their partner for over 15 years, so I think maybe we are the right partner!" With the company reali- zing about P12 billion after taxes, there’s very little room for argument there.

A further business surprise is the Marco Polo Hotel in Cebu, in what was formerly the Cebu Plaza Hotel. "This one not only found me, I was forced," Ty guffaws. "It was a bad debt; I had to develop it. With my experience of having stayed in hotels half of my life I went into it," which included overseeing the remodeling and refurbishing of the prime downtown Cebu property.

But associates say that it isn’t really that far a stretch, because the 74-year-old taipan, who came to the Philippines from China when he was six years old, is something of a frustrated architect. "Sometimes I think I prefer to be in construction than banking," he admits, perhaps only half joking.

His successful real estate venture, Federal Land, now headed by second son Alfred, has roots in an early transaction, when Ty was still a student. He had put a P500 down payment on a piece of property in the then newly developing Araneta Heights in Sta. Mesa, which he subsequently sold for a profit. "I made a few thousand pesos there," he shares.

Making money, and spending money in the community are, for George Ty, two sides of a coin, inseparable. That includes paying taxes (the group pays up to P12 billion annually) and paying workers (around P5.2 billion a year in compensation for Metro-bank employees), and even something as simple as doctors’ fees.

"When I go to see a doctor at Manila Doctors Hospital, they do not make me wait and let me go in first, but I pay double," he says, "so that maybe the doctor can help someone else."

That brand of mathematics also holds true for all the beneficiaries of the foundation’s projects. "We don’t ask anything from them," he reveals. "I only say that in case someday you do well, you are successful, you will help others the way we helped you."

Despite an accent that unmistakably reveals his ethnic origins, Ty is staunchly proud of being Filipino. "If I am not in the Philippines, I cannot be what I am today," he says unequivocally, grateful for the opportunities of education, business, and service that his adopted land has given him and his family. "That is why I never talk negatively about the country."

On Tuesday, February 6, Ty will receive the Management Man of the Year 2006 award from the Management Association of the Philippines (MAP), together with Ayala Corporation chairman Jaime Augusto Zobel de Ayala (see STARweek issue of 21 January 2007).

Asked for his thoughts on this pairing of the two awardees, Ty says, "First of all, I think we both represent a particular generation in our own families’ involvement in the business. We both represent a set of values that have accounted for our families’ success in the industries where we have business interests. The difference is that in my case, you could say that my retirement signals the passing of the torch to the next generation, which JAZA represents at Ayala."

A few other excerpts from our interview:

STARweek: What has been your most successful management formula? What is the key to your successfully building the Metrobank "empire"?

Ty: Taking good care of people, whether they are our clients or employees. I think that over the years, we have managed our relationships with people who do business with us, and take care of business for us, such that we have continued to enjoy their loyalty and support. Without these people, Metrobank would not have been able to stay in the business and become an industry leader.

Q: When you handed over the reins to your son Arthur, what advice/instructions did you give him?

Ty: I’ve always told my sons Arthur and Alfred to think big. In particular, I think that Arthur has spent enough time with the bank to know how to run it, and he has a lot of seniors to help him run it better, people like Placido Mapa Jr. and Tony Abacan. I just told him to listen to whatever advise these people may offer him but at the end of the day, it will be up to him to make the hard decisions.

Q: How different is your son’s management style from yours?

Ty: Arthur has the benefit of the best education to make him succeed, not just from the academe but from his long and extensive exposure to many facets of the bank’s operations. In this sense, his management style should be a blend of the best academic preparation and the needed grasp of the Metrobank culture and an understanding of its people.

Q: How do you spend your time now? How active are you still in your various businesses?

Ty: I am trying to expand and consolidate Metrobank’s involvement overseas. We’re growing the family’s business in Asian markets. I am now able to spend more time personally looking after our investments and trying to look for more business opportunities, particularly in China.

Q: What "rule" do you live by, in business as well as in life?

Ty: I’ve always sought to do everything the best way it can be done, whether banking or real estate development or automobile dealership. I think this has accounted for pretty much what I’ve accomplished in life, personally and as a businessman.

Q: How many of your children are now in the business?

Ty: All my five children, in one way or the other, are currently involved in the business or in Metrobank subsidiaries. Arthur is of course president of the bank, while Alfred is in charge of Federal Land and Toyota. My three daughters (Anjanette, Margaret and Alesandra) are all with Metrobank subsidiaries.

Manny Villar

The public life of Manny Villar straddles both the worlds of business and politics. He is one of the few who managed to excel in both.

Working Student

He was born to a simple family on December 13, 1949 in Moriones, Tondo, Manila. His father, Manuel Montalban Villar, Sr., a government employee, hailed from Cabatuan, Balazan, and Tanza, Iloilo and his mother Curita Bamba, a seafood dealer, came from Pampanga and Bataan. Manny is the second child in a brood of nine. At a very young age, he was already helping his mother sell shrimp and fish in the Divisoria Market. With the burning desire for a better future and a strong determination to improve his family’s living conditions, Manny worked hard in selling shrimps and fish to be able to send himself to school.

“I learned from my mother what it takes to be an entrepreneur, “ he revealed. “And it means working really hard to achieve your dreams.” In Divisoria, he marveled at the volume of sales that Chinese merchants were making, thus he vowed early on to become an entrepreneur.

Hard work, persistence, and perseverance became his guiding principles in life. This earned him the title “Mr. Sipag at Tiyaga.”

He continues to inspire Filipinos with his life story and encourages each and every kababayan to improve their quality of life and fulfill their dreams through the very values he believes in -- “sipag at tiyaga.”

Entrepreneur

Manny Villar was a working student at the University of the Philippines, the premier institution of higher learning in the country, where he obtained his undergraduate and master’s degree in business administration and accountancy. By then, he was also putting in long hours as fish and shrimp trader, where the action starts during the ungodly hours of the morning when the catch lands on the market.

After graduation, he tried his hand as an accountant at the country’s biggest accounting firm, Sycip Gorres and Velayo (SGV). He resigned shortly though to venture on his own seafood delivery business.

When a restaurant he was delivering stocks to did not pay him, he printed out “meal tickets” which he persuaded the restaurant owners to honor. He then sold these tickets at a discounted price to office workers. It took him one year to liquidate his receivables.

He worked briefly as a financial analyst at the Private Development Corporation of the Philippines. His job was to sell World Bank loans, despite the attractive rates of which there were no takers. Convinced that he could make it on his own again, he quit his job and promptly availed of one of the loans.

So with an initial capital of P10,000 in 1975, Villar purchased two reconditioned trucks and started his sand-and-gravel business in Las Piñas.

Housing Innovator

It is here while delivering construction materials to big developers that Manny Villar came up with the idea of selling house and lot packages when the convention then was for homeowners to buy lots and build on them.

Manny Villar became the housing industry leader, and the biggest homebuilder in Southeast Asia, having built more than 100,000 houses for the poor and middle class Filipino families.

He then initiated mass housing projects to achieve economies of scale. His various innovations practically created the country’s mass housing industry. The Philippine Center for Investigative Journalism calls him “the dean of the (Philippine) real estate industry.”

Awards and Distinctions

For his business achievements, he was made cover story in the Far Eastern Economic Review. And his life story was also featured in Asiaweek, Forbes, AsiaMoney and Asian Business Review.

He garnered various awards such as the Ten Outstanding Young Men Award (1986) by the Philippine Jaycees, Agora Award for Outstanding Achievement in Marketing Management (1989), Most Outstanding CPA by the Philippine Institute of Certified Public Accountants (1990) and Most Outstanding UP Alumnus (1991).

Political Career

In a stunning political debut in 1992, Villar won with the most overwhelming mandate among congressmen in Metro Manila. He promptly applied his economic and managerial expertise as a key member of the House’s economic team, marshalling in economic reform measures of the Ramos Administration such as the New Foreign Investments Act and the restructuring of the Central Bank of the Philippines. He was the House representative in the government’s negotiations with the International Monetary Fund (IMF) in Washington D.C. in 1992.

He also oversaw various infrastructure projects in his districts like the construction of concrete roads and the Alabang-Zapote Flyover. He introduced the “Friendship Route” to ease the traffic problems in southern Manila by persuading subdivision homeowners to open up their roads to the general public.

He succeeded in passing Republic Act 8003 “Declaring Certain Areas in Las Piñas as Tourist Spots”. The law formalized his program of rehabilitating historical and cultural landmarks in Las Piñas starting with the world-famous Bamboo Organ Church. The ongoing project dubbed as “Las Piñas Historical Corridor” covers the stretch of the Old District and may even rival the Intramuros and Vigan restoration projects.

A staunch environmentalist, he initiated a privately funded tree planting drive in his district. He developed a P10-million tree nursery beside his home. He also quietly led a dedicated tree-planting drive complete with maintenance and watering of tree seedlings planted in the open spaces of the community.

When he realized that many poor students could not go to school because they do not even have fare money, he organized the “Manpower on Wheels” Program, a livelihood training school housed in a van that makes the rounds in depressed areas. The program has since produced more than 5,000 graduates and has been awarded by various government and civic organizations for its innovative scheme.

During his first term, he steered Las Piñas and Muntinlupa to cityhood. “As a developer, I have always envisioned these two communities as the ‘Twin Cities of the South’ of Manila. In fact, Las Piñas and Muntinlupa are the two fastest growing communities in the country today, he pointed out.”

For his constituency work and personal vow, he extended grants of home sites to some 10,000 poor families in Barangay CAA, Las Piñas City. Two major roads were also opened in his district; the Sucat-Pulanglupa Link Road to Parañaque and the Zapote-Molino (Daang Hari) Link Road to Cavite, thus alleviating the traffic congestion in the area.

During his second term, he was able to upgrade the Las Piñas District Hospital with a new building and better facilities. He also launched the “Sagip-Bukas” Drug Prevention Program on all the private and public schools of Las Piñas to educate the youth about the dangers of drug abuse. He also nationalized the Las Piñas High School to upgrade its facilities.

By the end of his second term of office, Villar had already proven beyond doubt his capacity for excellence as a true Filipino entrepreneur and a brilliant public servant who can get things done.

Champion for Entrepreneurs

In 1995, Manny Villar ran for re-election and won an unprecedented 142,000 votes, the highest number of votes for a congressman in the entire country. Winning media acclaim as an outstanding congressman as well as the respect and recognition of his peers, he was elected to chair the Committee on Entrepreneurship.

As one of the leading entrepreneurs in the country, he championed the cause of small and medium-sized enterprises. He authored and passed into law the landmark New Magna Carta for Small and Medium Enterprises (RA 8289). He initiated creative legislation such as establishment of the Small and Medium Enterprises Stock Exchange and Business One-Stop-Shop centers, the latter he immediately implemented in Las Piñas City with the help of local officials.

Speaker of the House

It was no surprise then to those in the know when he gained the remarkable acclaim of 171 of 220 congressmen as the Speaker of the 11th Congress of the House of Representatives.

In a time when the country is slowly recovering from a host of economic and political crises, the election of the ‘brown taipan’ at the helm of Congress signaled a watershed event in the Philippine political history. The rise of Manny Villar ushered in a new consensus of leadership based on managerial skills and not simply on oratory and rhetoric.

By his first year in office, Villar undertook three pathbreaking reforms. He succeeded in marshalling consensus in the House to reform the ‘pork barrel’ system by limiting congressional discretion projects to the set parameters of the Executive’s development policies. Secondly, he launched a revamp of leadership by appointing at least seven neophyte congressmen to head powerful committees like ecology and banks. Finally, he set a strong and principled stance on environment protection legislation with the passage of the “Clean Air Act”, a measure that for more than ten years three previous congresses were not able to pass.On his second year in office, Manny Villar steered the 11th Congress into a record-breaking achievement in legislation and economic reforms. Among the pioneering measures he shepherded into law were the Retail Trade Liberization Act, the New Central Bank Act, the New Securities Code, and the New Banking Act.

On November 13, 2000, he became the first House Speaker in Philippine history to impeach a President, paving the way for the elevation of the articles of impeachment to the Senate.

Senator of the Republic

In the national elections held last May 14, 2001, despite being a relative newcomer in national politics, Manny Villar posted one of the most impressive showings in the national polls. On his first day in office, he filed 204 bills covering a comprehensive legislative program of action— the first among neophyte senators and the third highest filer among the senators of the 12th Congress of the Philippines.

After being elected by his colleagues, he assumed the position of Senate President Pro-Tempore, the second to the highest post in the higher Chamber of Congress. He is presently the Chairman of the Committee on Finance and the Committee on Public Order and Illegal Drugs. He is also the Vice Chairman of the Committee on Foreign Relations and Committee on Agriculture. He authored 44 laws during the 12th Congress, among them are: RA 9178 Barangay Micro Business Enterprises Act, RA 9189 Overseas Absentee Voting Act, RA 9208 Anti-Trafficking of Persons Act, RA 9257 An Act Granting Additional Benefits and Privileges to Senior Citizens, and RA 9262 Anti-Violence Against Women and their Children Act. He has filed Bills aimed at providing business opportunities for the people and improving the Filipinos’ quality of life through basic health care, decent shelters, responsive social services, and high quality education.

Outside the Senate’s halls, Villar actively sponsors Sipag at Tiyaga Caravan Kaalaman, a livelihood training program that provide skills and inspiration to people that will allow them to venture into their own businesses. The caravan travels all over the country conducting livelihood seminars that are consistently widely attended and appreciated.

He has also spearheaded the building of schools, sending out medical missions and setting up relief operations whenever or wherever needed. He led the inauguration of the Las Piñas-Muntinlupa-Laguna-Cavite (LPMLC) link road, more popularly known as Daang Hari, as part of his road improvement program aimed at easing traffic in the south of Metro Manila. According to him, an efficient and rationalized road network is one of the fundamental requirements in improving commerce and spurring economic progress.

In February 2004, he was elected as President of the Nacionalista Party—the country’s oldest and grandest political party. He was also named the Most Distinguished UP Alumnus—the highest recognition given by the UP Alumni Association—for his exemplary public service and achievements.

Senator Manny Villar, despite his numerous accomplishments and heroism, has remained simple and unaffected. A true family man, he is a devoted husband to Rep. Cynthia A. Villar (Lone District of Las Piñas), and a loving father to sons Paolo and Mark and daughter Camille.

Enrique Razon Jr.

Source: http://www.people.nfo.ph

Enrique Razon Jr 01

Enrique K. Razon Jr. is currently the Chairman of the Board and President of International Container Terminal Services (ICTSI), the largest corporation in the country providing container port terminal services in Manila, Subic, Batangas, General Santos City, Poland and Brazil.

Razon is concurrently the Chairman of Razon Industries, Inc.; and Sureste Realty Corp. Mr. Razon has been a Director of ICTSI since 1988, and Chairman since 1995. He chairs ICTSI Manila Holdings, Inc.; ICTSI Warehousing, Inc. (IWI); Asia Star Freight Services, Sureste Properties, Inc. and Provident Management Group, Inc. He is President of Cebu International Container Terminal, Inc. and a Director of A. Soriano Corp.; International Exchange Bank; CLSA Exchange Capital; Kamahalan Publishing Co.; Kagitingan Printing Press, Inc.; and Philippine Skylanders, Inc.

Razon is also a member of the American Management Association, Management Association of the Philippines, Pacific Basin Economic Council, and World Economic Forum. In 2003, he was named by the President of the Republic of the Philippines as a member of the Public-Private Sector Task force on the Reconstruction and Development of Iraq.

Other Information

  • Name: Enrique K. Razon Jr.
  • Wife:
  • Children : 2
  • Schools Attended : De La Salle University

Other Interest

  • Razon Industries, Inc.
  • Sureste Realty Corp.
  • ICTSI Manila Holdings, Inc.
  • ICTSI Warehousing, Inc. (IWI)
  • Asia Star Freight Services
  • Sureste Properties, Inc.
  • Provident Management Group, Inc.
  • Cebu International Container Terminal, Inc.
  • A. Soriano Corp.
  • International Exchange Bank
  • CLSA Exchange Capital
  • Kamahalan Publishing Co.
  • Kagitingan Printing Press, Inc.
  • Philippine Skylanders, Inc.
  • Monte Oro Resources and Energy, Inc.
  • Monte Oro Grid Resources Corporation.
  • Madagas car International Container Terminal Services Ltd.
  • National Grid Corporation of the Philippines
  • Xcell Property Ventures Inc.
  • Australian International Container Terminal Ltd.

Talambuhay ni Eduardo Cojuangco

Source: http://www.noypf.com/

Eduardo Murphy Cojuangco, Jr. (born June 10, 1935), also known as Danding Cojuangco, is the chairman of San Miguel Corporation, the largest food and beverage corporation in the Philippines and former governor of Tarlac.

He was a candidate for the Philippine presidency in 1992, ultimately losing to Fidel V. Ramos. He tested the political waters in 2003, planning to run in the 2004 Presidential and Local Elections, but soon withdrew. He was a close advisor and personal friend to former President Ferdinand E. Marcos, which led him to become estranged from his cousin, Corazon Aquino, who after Marcos' ouster succeeded him as president. Cojuangco is of partial Irish, Spanish, and Chinese descent.

Cojuangco was a member of the Rolex 12, a group of 12 men who were closest to Marcos and allegedly were his enforcers of Martial Law. Cojuangco also was accused by the military men at the scene of Benigno Aquino, Jr.'s assassination, as the leader who orchestrated the crime.

He is currently the chairman emeritus of the Nationalist People's Coalition, the party he founded in 1992 which served as his vehicle to further his aspirations in the 1992 presidential elections.

Eduardo M. Cojuangco Jr.

Source: http://investing.businessweek.com

Eduardo M. Cojuangco, Jr. has been Chairman and Chief Executive Officer of San Miguel Corporation since July 7, 1998. Mr. Cojuangco has been Executive Chairman and Chief Executive Officer of Ginebra San Miguel, Inc. since October 21, 1998. He has been Chairman of Coca-Cola Bottlers Philippines, Inc. since July 13, 2001 and San Miguel Pure Foods Co. Inc. since May 22, 2001. He serves as Chairman of ECJ and Sons Agricultural Enterprises, Inc., the Eduardo Cojuangco, Jr. Foundation, Inc. and Cainaman Farms, Inc. Mr. Cojuangco has been Executive Director of Ginebra San Miguel Inc. since October 21, 1998 and Manila Electric Co. since February 1, 2009. He serves as Director of San Miguel Pure Foods Co. Inc. and San Miguel Corporation.

Tony Tan Caktiong and Jollibee Success StoryTony Tan Caktiong and Jollibee Success Story

Source: http://www.millionaireacts.com

Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC.

How did a local jolly red bee knocked down a multinational red-haired clown named Ronald? Let’s see another inspiring story of the founder of one of my ideal businesses. With its success, a Jollibee franchise has now a tag price of P25+ Million (US$ 500,000+). Wow!

Tony Tan Caktiong’s Life and his Jollibee company is another rags to riches story of an entrepreneur that truly inspires everyone. Tony was the third of seven siblings born to poor parents who migrated from the Fujian province in China to look for a better life here in the Philippines. His father began as a chef in a Chinese Temple. Not later on his father was invited to open a restaurant business in Davao so the whole family moved south. All together, they helped one another in managing the restaurant business which in turn became profitable. This allowed young Tony to return back to Manila and pursue his course Chemical Engineering at the University of Santo Tomas (UST).

In 1975, Tony and his colleagues went on a visit to a Magnolia Ice Cream plant located in Quezon City and learned that it was offering franchise when he saw a poster for it. By the month of May, with his family savings, he took P350,000 to grab the franchise opportunity and opened two Magnolia ice cream parlors named Cubao Ice Cream House located near the Coronet Theater, and Quiapo Ice Cream House located beside the bridge – the one going to ilalim – near a Mercury Drug outlet. They all worked hands-on but as the business propels, they noticed they could not do it all so they started to set up an organization hired store managers, and trained people.

Tony started with just two ice cream. Then after two years, he offered chicken and hamburger sandwiches, because customers were telling them they didn’t want to be eating ice cream all the time. They prepared the food in the back kitchen, and soon noticed that people were lining up more for hamburgers than for ice cream. Then in 1978, when they already had sixice cream parlors, they asked themselves: “Why don’t we change into a hamburger house?”

That was also the time they decided to incorporate and realized thet they needed a brand name. They were looking for a symbol that would represent the group, and because Tony was very impressed with Disneyland characters, they decided on a bee. The bee is a busy creature that produces honey – one of life’s sweetest things. They thought it would be a very good symbol to represent everybody. They decided they would all be very busy and happy at the same time, because if they were busy but not happy, it wouldn’t be worth it. That’s why they put the word jolly and just changed the “y” into “i” to form a brand name - JOLLIBEE.

“It wasn’t long before we heard that the multinationals were coming in – including McDonald’s. Friends started asking us if we were going to get a McDonald’s franchise but I remember saying, if you franchise, you can’t grow outside the Philippines”, says Tony.

McDonald’s came in 1982, but they didn’t feel threatened because they were a little naïve and Jollibee was doing very well. They found McDonald’s to be very good at everything, but it didn’t know the local culture. They knew the Filipino’s taste buds and what he liked in food, so they offered him flavorful and good-tasting products. He likes pasta, so they started offering spaghetti. He likes chicken, so they came up with good fried chicken by mixing different flavors. They also knew something important all along: Filipino taste is sweet. This is very Filipino – very Asian. He said: “If we eat anything sweet; we don’t really think it’s sweet; but try giving it to a foreigner and they’d be surprised.”

Tony narrates: “Filipinos also like to smell their food before they eat it. They want to be sure it smells delicious before they take a bite. Sometimes they would open a kettle and say, what’s this? It smells good! This was proved by the Langhap-Sarap advertising campaign by Basic [Footcone and Belding]. They did it for us initially for the hamburger, and when it became successful, we started using it as a campaign slogan for the other products.”

It didn’t take them long to introduce new products when they were starting out. The family members would discuss what new products customers would like, and without much marketing they’d bring something out – like spaghetti. Tony’s sister is also a good cook, so she would come up with a new recipe, they would comment on it, and then she’d fix the recipe before they started offering it. “Before, it was simple. Now, there’s a formal structure. There’s a big Research and Development (R&D) department and a marketing department. The marketing department gets inputs from customers and the products they like, and then communicate that to R&D. R&D then develops it. We have an internal taste panel that taste the food and comment on it, and when a formulation is needed they do it. The next step is a consumer panel test. We have the product taste-tested by consumers, and if it’s okay, we test the product in a few stores. Before it was easy, but now it takes three to six months to roll out a new product. Another time-consuming process is training our people on how to prepare and serve the new product.” says Tony.

Jollibee group has also become bigger. Now they have Chowking, Greenwich, Delifrance, and the recently acquired Red Ribbon. Greenwich pizza started as an over-the-counter pizza store at the Greenhills Shopping Center in San Juan, Metro Manila, in 1971. One time, the founder approached Tony to ask if they were interested – at that time she has 50 kiosks and having difficulty managing the business – when she asked them if they were interested, Tony said, “why not? Let’s form a joint venture.” They took over the management in 1994, but they retained the taste of her products because it suits the local market. On the other hand, they took over Chowking in 2000 because Chinese food is also very popular among Filipinos, but there was no good company serving the market. So they took over and worked on it.

“Delifrance is doing so-so. And the reason is because we’re still not used to eating bread as a meal – therefore, the market is limited to the AB classes. It can’t grow into a mass-market type. Our latest acquisition wasRed Ribbon Bakeshop last 2005 to include cakes, rolls, breads and pastries in their line of products. For us to sustain a good growth rate on a long-term basis, we have to continue acquiring businesses”, Tony relates.

They had to let go of Binggo. They found that the convenience store was in a totally different industry. At one time, they had around 20 stores, but they found it hard supplying them because the volume they were buying for them was just too small to attract good suppliers. They had to let it go.

They’re also bullish on China because they’ve acquired Yonghe King and its 91 stores. “It’s making money. So there’s no pressure to turn it around; the challenge is how to expand the brand. China is huge; it’s like having several countries in one country. If we do well, we can have several thousand stores there. If Jollibee has more than 500 stores for 80 million Filipinos, how many stores can you put up for 1.3 Billion Chinese?Kentucky Fried Chicken alone is opening 200 stores a year in China. It’s doing very well”, says Tony.

“Many countries share our taste in food, and the opportunity is in going to China, India and Indonesia- countries with large populations. We usually do a very broad 10-year horizon but it’s not detailed. We have a five-year plan, a three-year plan, and a one-year plan. We have plans for China and India, but if we want to go to India, we’ll need a long-term plan. We might have to start putting Indian people into the organization and it would probably take at least three years before we sent them back. In China, we had an opportunity to break into the market with Yonghe, but because our people didn’t speak the language, we had to hire translators to help us out. We still send our people there, but they have to work with translators. We also need good people here. We’re lucky to be the leader, but it’s still a competitive market. You can’t afford mistakes because customers will leave if they’re not happy with you. The food business is still very basic. It’s still about taste. It’s still about How did you serve me? Is your place nice? Am I treated well? Do I get value? If you think about it, if we’re going out to eat, these are the basic things we look out for, but the execution is the difficult part. It’s not like other businesses where it’s the concept or the knowledge that’s difficult. Here, there’s no secret; it’s very easy, but it’s the execution that’s hard. If you ask a lot of restaurant, they know all these things. Executing day by day is what’s hard.”, Tony continues.

When asked what’s the secret of Jollibee’s success, Tony says: “If you have to ask, the secret of Jollibee’s success is sharing. We share our success with people; we give good compensation; we share any honor that comes our way. Actually, this idea of sharing didn’t come from me. It came from a friend. He said: You know why you’re successful? You know how to share. A lot of people do not share, but in Jollibee you share a lot with your people.”

Truly, Tony Tan Caktiong is another exemplar example of an inspiring entrepreneur. He had all the achievements from Management Man of the Year in 2002 to an Agora Award for Outstanding Marketing Achievement, from a Triple A Alumni Award from the Asian Institute of Management to a Ten Outstanding Young Men Award for Entrepreneurship. And to cap it all, he also won the World Entrepreneur of The Year 2004 by Ernst & Young besting other 31 world entrepreneur competitors.

On July 25, 2007, Jollibee Group launched Tio Pepe’s Karinderia in EDSA Central in Mandaluyong, it’s pilot restaurant to professionalize Filipino’s “Carinderia” Industry.

As of 2007, Jollibee had under its wing 1,385 stores in the country: Jollibee (583); Chowking (367); Greenwich (237); Red Ribbon (163); and Delifrance (35)

Overseas, Jollibee Group has 174 stores: Yonghe King in China (102); Jollibee in US (12); Red Ribbon in US (19); Chowking in US (12); Chowking in Dubai (7); Chowking in Indonesia (5); Jollibee in Other Countries (16) and one Chun Shui Tang, a teahouse in Taiwan.

Source: Excerpts from Go Negosyo and Entrepreneur Magazine.

Gokongwei Success Story

Source: http://www.millionaireacts.com

John Gokongwei life story is another rags to riches success story of a true Filipino Taipan entrepreneur. His business empire company known as John Gokongwei Summit Holdings, Inc. or J.G. Summit Holdings, Inc. for short has been one of the most successful conglomerate in the Philippines today competing with more solid names such as SM Malls, PAL, and Ayala.

It has business interests in branded consumer foods (Universal Robina Corp.), real estate property development (Robinson’s Land Corp.), air transportation (Cebu Pacific Air), banking and financial services (Robinson’s Bank), telecommunications (Sun Cellular and Digitel), petrochemicals (J.G. Summit Petrochemical Corp.), and United Industrial Corp. of Singapore.

John Gokongwei Story started in 1927 in the Chinese province of Fujian where he was born. Because they needed to escape the turmoil in China, they migrated to the province of Cebu here in Philippines where his grandfather Pedro Gotiaoco operated a successful chain of movie houses. Let’s view another entrepreneur story as we witness Gokongwei’s inspiring story with the various challenges that he faced delivered as part of his speech to the ad congress:

I was born to a rich Chinese-Filipino family. I spent my childhood in Cebu where my father owned a chain of movie houses, including the first air-conditioned one outside Manila. I was the eldest of six children and lived in a big house in Cebu ’s ForbesPark. A chauffeur drove me to school everyday as I went to San Carlos University, then and still one of the country’s top schools. I topped my classes and had many friends. I would bring them to watch movies for free at my father’s movie houses. When I was 13, my father died suddenly of complications due to typhoid. Everything I enjoyed vanished instantly. My father’s empire was built on credit. When he died, we lost everything-our big house, our cars, our business-to the banks. I felt angry at the world for taking away my father, and for taking away all that I enjoyed before. When the free movies disappeared, I also lost half my friends.

On the day I had to walk two miles to school for the very first time, I cried to my mother, a widow at 32. But she said: “You should feel lucky. Some people have no shoes to walk to school. What can you do? Your father died with 10 centavos in his pocket.” So, what can I do? I worked.

My mother sent my siblings to China where living standards were lower. She and I stayed in Cebu to work, and we sent them money regularly. My mother sold her jewelry. When that ran out, we sold roasted peanuts in the backyard of our much-smaller home. When that wasn’t enough, I opened a small stall in a palengke (market). I chose one among several palengkes a few miles outside the city because there were fewer goods available for the people there. I woke up at five o’clock every morning for the long bicycle ride to the palengke with my basket of goods. There, I set up a table about three feet by two feet in size. I laid out my goods-soap, candles, and thread-and kept selling until everything was bought. Why these goods? Because these were hard times and this was a poor village, so people wanted and needed the basics: soap to keep them clean, candles to light the night, and thread to sew their clothes. I was surrounded by other vendors, all of them much older. Many of them could be my grandparents. And they knew the ways of the palengke far more than a boy of 15, especially one who had never worked before. But being young had its advantages. I did not tire as easily, and I moved more quickly. I was also more aggressive.

After each day, I would make about 20 pesos in profit! There was enough to feed my siblings and still enough to pour back into the business. The pesos I made in the palengke were the pesos that went into building the business I have today. After this experience, I told myself, “If I can compete with people so much older than me, if I can support my whole family at 15, I can do anything!” Looking back, I wonder, what would have happened if my father had not left my family with nothing? Would I have become the man I am? Who knows? The important thing to know is that life will always deal us a few bad cards. But we have to play those cards the best we can. And WE can play to win! This was one lesson I picked up when I was a teenager. It has been my guiding principle ever since. And I have had 66 years to practice self-determination. When I wanted something, the best person to depend on was myself. And so I continued to work.

In 1943, I expanded and began trading goods between Cebu and Manila. From Cebu, I would transport tires on a small boat called a “batel”. After traveling for five days to Lucena, I would load them into a truck for the six-hour trip to Manila. I would end up sitting on top of my goods so they would not be stolen! In Manila, I would then purchase other goods from the earnings I made from the tires, to sell in Cebu. Then, when World War II ended, I saw the opportunity for trading goods in post-war Philippines. I was 20 years old. With my brother Henry, I put up Amasia Trading, which imported onions, flour, used clothing, old newspapers and magazines, and fruits from the United States.

In 1948, my mother and I got my siblings back from China. I also converted a two-story building in Cebu to serve as our home, office, and warehouse all at the same time. The whole family began helping out with the business.

In 1957, at age 31, I spotted an opportunity in corn-starch manufacturing. But I was going to compete with Ludo and Luym, the richest group in Cebu and the biggest cornstarch manufacturers. I borrowed money to finance the project. The first bank I approached made me wait for two hours, only to refuse my loan. The second one, China Bank, approved a P500,000-peso clean loan for me. Years later, the banker who extended that loan, Dr. Albino Sycip said that he saw something special in me. Today, I still wonder what that was, but I still thank Dr. Sycip to this day. Upon launching our first product, Panda corn starch, a price war ensued. After the smoke cleared, Universal Corn Products was still left standing. It is the foundation upon which JG Summit Holdings now stands. Interestingly, the price war also forced the closure of a third cornstarch company, and one of their chemists was Lucio Tan, who always kids me that I caused him to lose his job. I always reply that if it were not for me, he will not be one of the richest men in the Philippines today. When my business grew, and it was time for me to bring in more people- my family, the professionals, the consultants, more employees- I knew that I had to be there to teach them what I knew. When dad died at age 34, he did not leave a succession plan. From that, I learned that one must teach people to take over a business at any time. The values of hard work that I learned from my father, I taught to my children.

They started doing jobs here and there even when they were still in high school. Six years ago, I announced my retirement and handed the reins to my youngest brother James and only son Lance. But my children tease me because I still go to the office every day and make myself useful. I just hired my first Executive Assistant and moved into a bigger and nicer office. Building a business to the size of JG Summit was not easy. Many challenges were thrown my way. I could have walked away from them, keeping the business small, but safe. Instead, I chose to fight. But this did not mean I won each time.

By 1976, at age 50, we had built significant businesses in food products anchored by a branded coffee called Blend 45, and agro- industrial products under the Robina Farms brand. That year, I faced one of my biggest challenges, and lost. And my loss was highly publicized, too. But I still believe that this was one of my defining moments. In that decade, not many business opportunities were available due to the political and economic environment. Many Filipinos were already sending their money out of the country. As a Filipino, I felt that our money must be invested here. I decided to purchase shares in San Miguel, then one of the Philippines’ biggest corporations. By 1976, I had acquired enough shares to sit on its board. The media called me an upstart. “Who is Gokongwei and why is he doing all those terrible things to San Miguel?” ran one headline of the day. In another article, I was described as a pygmy going up against the powers-that- be. The San Miguel board of directors itself even aid for an ad in all the country’s top newspapers telling the public why I should not be on the board. On the day of reckoning, shareholders quickly filled up the auditorium to witness the battle. My brother James and I had prepared for many hours for this debate. We were nervous and excited at the same time. In the end, I did not get the board seat because of the Supreme Court Ruling. But I was able to prove to others-and to myself-that I was willing to put up a fight. I succeeded because I overcame my fear, and tried. I believe this battle helped define who I am today. In a twist to this story, I was invited to sit on the board of Anscor and San Miguel Hong Kong 5 years later. Lose some, win some. Since then, I’ve become known as a serious player in the business world, but the challenges haven’t stopped coming. Let me tell you about the three most recent challenges. In all three, conventional wisdom bet against us. See, we set up businesses against market Goliaths in very high-capital industries: airline, telecoms, and beverage.

Challenge No. 1: In 1996, we decided to start an airline. At the time, the dominant airline in the country was PAL, and if you wanted to travel cheaply, you did not fly. You went by sea or by land. However, my son Lance and I had a vision for Cebu Pacific: We wanted every Filipino to fly. Inspired by the low-cost carrier models in the United States, we believed that an airline based on the no-frills concept would work here. No hot meals. No newspaper. Mono-class seating. Operating with a single aircraft type. Faster turn around time. It all worked, thus enabling Cebu Pacific to pass on savings to the consumer. How did we do this? By sticking to our philosophy of “low cost, great value.” And we stick to that philosophy to this day. Cebu Pacific offers incentives. Customers can avail themselves of a tiered pricing scheme, with promotional seats for as low a P1. The earlier you book, the cheaper your ticket. Cebu Pacific also made it convenient for passengers by making online booking available. When we started 11 years ago, Cebu Pacific flew only 360,000 passengers, with 24 daily flights to 3 destinations. This year, we expect to fly more than five million passengers, with over 120 daily flights to 20 local destinations and 12 Asian cities. Today, we are the largest in terms of domestic flights, routes and destinations. We also have the youngest fleet in the region after acquiring new Airbus 319s and 320s. In January, new ATR planes will arrive. These are smaller planes that can land on smaller air strips like those in Palawan and Caticlan. Now you don’t have to take a two-hour ride by mini-bus to get to the beach. Largely because of Cebu Pacific, the average Filipino can now afford to fly. In 2005, 1 out of 12 Filipinos flew within a year. In 2012, by continuing to offer low fares, we hope to reduce that ratio to 1 out of 6. We want to see more and more Filipinos see their country and the world!

Challenge No. 2: In 2003, we established Digitel Mobile Philippines, Inc. and developed a brand for the mobile phone business called Sun Cellular. Prior to the launch of the brand, we were actually involved in a transaction to purchase PLDT shares of the majority shareholder. The question in everyone’s mind was how we could measure up to the two telecom giants. They were entrenched and we were late by eight years! PLDT held the landline monopoly for quite a while, and was first in the mobile phone industry. Globe was a younger company, but it launched digital mobile technology here. But being a late player had its advantages. We could now build our platform from a broader perspective. We worked with more advanced technologies and intelligent systems not available ten years ago. We chose our suppliers based on the most cost-efficient hardware and software. Being a Johnny-come- lately allowed us to create and launch more innovative products, more quickly. All these provided us with the opportunity to give the consumers a choice that would rock their world. The concept was simple. We would offer Filipinos to call and text as much as they want for a fixed monthly fee. For P250 a month, they could get in touch with anyone within the Sun network at any time. This means great savings of as much as 2/3 of their regular phone bill! Suddenly, we gained traction. Within one year of its introduction, Sun hit one million customers. Once again, the paradigm shifts - this time in the telecom industry. Sun’s 24/7 Call and Text unlimited changed the landscape of mobile- phone usage. Today, we have over 4 million subscribers and 2000 cell sites around the archipelago. In a country where 97% of the market is pre-paid, we believe we have hit on the right strategy. Sun Cellular is a Johnny-come- lately, but it’s doing all right. It is a third player, but a significant one, in an industry where Cassandras believed a third player would perish. And as we have done in the realm of air travel, so have we done in the telecom world: We have changed the marketplace. In the end, it is all about making life better for the consumer by giving them choices.

Challenge No. 3: In 2004, we launched C2, the green tea drink that would change the face of the local beverage industry — then, a playground of cola companies. Iced tea was just a sugary brown drink served bottomless in restaurants. For many years, hardly was there any significant product innovation in the beverage business. Admittedly, we had little experience in this area. Universal Robina Corporation is the leader in snack foods but our only background in beverage was instant coffee. Moreover, we would be entering the playground of huge multinationals. We decided to play anyway. It all began when I was in China in 2003 and noticed the immense popularity of bottled iced tea. I thought that this product would have huge potential here. We knew that the Philippines was not a traditional tea-drinking country since more familiar to consumers were colas in returnable glass bottles. But precisely, this made the market ready for a different kind of beverage. One that refreshes yet gives the health benefits of green tea. We positioned it as a “spa” in a bottle. A drink that cools and cleans- thus, C2 was born. C2 immediately caught on with consumers. When we launched C2 in 2004, we sold 100,000 bottles in the first month. Three years later, Filipinos drink around 30 million bottles of C2 per month. Indeed, C2 is in a good place. With Cebu Pacific, Sun Cellular, and C2, the JG Summit team took control of its destiny. And we did so in industries where old giants had set the rules of the game. It’s not that we did not fear the giants. We knew we could have been crushed at the word go. So we just made sure we came prepared with great products and great strategies. We ended up changing the rules of the game instead.

There goes the principle of self-determination, again. I tell you, it works for individuals as it does for companies. And as I firmly believe, it works for nations. I have always wondered, like many of us, why we Filipinos have not lived up to our potential. To be a truly great nation, we must also excel as entrepreneurs before the world. We must create Filipino brands for the global market place.

When we started our own foray outside the Philippines 30 years ago, it wasn’t a walk in the park. We set up a small factory in Hong Kong to manufacture Jack and Jill potato chips there. Today, we are all over Asia. We have the number-one-potato- chips brand in Malaysia and Singapore. We are the leading biscuit manufacturer in Thailand, and a significant player in the candy market in Indonesia. Our Aces cereal brand is a market leader in many parts of China. C2 is now doing very well in Vietnam, selling over 3 million bottles a month there, after only 6 months in the market. Soon, we will launch C2 in other South East Asian markets. I am 81 today. But I do not forget the little boy that I was in the palengke in Cebu. I still believe in family. I still want to make good. I still don’t mind going up against those older and better than me. I still believe hard work will not fail me. And I still believe in people willing to think the same way. Through the years, the market place has expanded: between cities, between countries, between continents. I want to urge you all here to think bigger. Why serve 86 million when you can sell to four billion Asians? And that’s just to start you off. Because there is still the world beyond Asia. When you go back to your offices, think of ways to sell and market your products and services to the world. Create world-class brands. You can if you really tried. I did.

As a boy, I sold peanuts from my backyard. Today, I sell snacks to the world. I want to see other Filipinos do the same.